About Me

For almost 20 years, I have been working in building and construction. At the same time I was getting my Bachelor's of Arts in English Literature and Photography, I was sweeping floors on site for a foreman before working my way up to laborer, and then to engineering for fire sprinklers.  I kept realizing that I had more to offer, and eventually received my Master's in Architecture.

However, it wasn't until I started designing sets for the film industry and theme parks that I found my true calling.  I love the complexity and variation that happens with each new project.  Building immersive environments allows me to marry my love of research, character, narrative and architecture.  It has allowed me to tell unimaginable stories to so many people.  I excel at understanding the client needs and translating that into a world that is visual and accessible.  I am at my best when I am trying to integrate all of the technical disciplines into a believable and build-able world.

 

WARNER BROS. WORLD

ABU DHABI

This has by far been my favorite project.  I started in concept as a Set Designer and finished the project in production as the Sr. Art Director for the park.  It was my responsibility to creatively direct the production of this million square foot park with 29 attractions, and oversee the entire art direction team and all of aspects of themed construction.  The final product has received many awards and I am happy with the skills I was able to bring to the table.

Warner Bros World-Master Plan

Warner Bros World-Master Plan

1 million sq ft and 29 attractions and rides

Warner Bros. Plaza

Warner Bros. Plaza

The central hub to the park with retail and F&B. This area is a re-creation of Hollywood glamour with an interactive roof and nighttime show.

Bedrock and Dynamite Gulch

Bedrock and Dynamite Gulch

These lands, with 4 rides and 3 retail and F&B locations, provided a wonderful opportunity for me to translate the cartoon environment into the real world.

Scooby Doo and the Museum of Mysteries

Scooby Doo and the Museum of Mysteries

I loved working on this facade, from design through fabrication. It has such great details and organic shape to it.

Scooby Doo and the Museum of Mysteries

Scooby Doo and the Museum of Mysteries

Some detail for how I was able to bring this facade to life

The Joker Fuhouse

The Joker Fuhouse

This facade was also a great challenge. The story and layering for this facade provided an interesting challenge. It was important to make the facade look aged and graffiti-ed, without looking unappealing.

The Joker Funhouse

The Joker Funhouse

Some background drawings and art direction

The Flintstones River Adventure

The Flintstones River Adventure

Creating the language for this rockwork was very rewarding. It was important to create rockwork that kept its soft shapes, and remained very true to the original animations.

The Flintstones River Adventure

The Flintstones River Adventure

Some background drawings and detailing.

Batman Knight Flight

Batman Knight Flight

This ride system was one of the most challenging and complicated pieces that I worked on. The result is an immersive media and simulation ride using a new robotic KUKA arm system.

Animayhem

Animayhem

This is a very complicated dark ride that uses 3D media, animated props and a gaming system.

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THEMED ENTERTAINMENT

I have been happy to travel the world to work on multiple different types of projects for Themed Entertainment.  Whether on a small museum exhibit, a children's active play space, or a large indoor theme park, it has allowed me to enhance the space using narrative and smart design principles.

Monkey King Master Plan

Monkey King Master Plan

Monkey King Flower Fruit Mountian

Monkey King Flower Fruit Mountian

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FILM SET DESIGN

Working with the Production Designer, I am able to use my experience and knowledge of 3D modelling and CAD to bring their vision to life.

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ARCHITECTURAL DESIGN

Working with a licensed Architect, I am able to manage the CAD package and design clean, thoughtful spaces.

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CV

Professional Experience

Warner Bros
Sr Design Manager, Global Themed Entertainment

April 2019 - present

My job at Warner Bros was to manage a multitude of different projects for Global Themed Entertainment, including projects for Wizarding World, DC, and Looney Tunes.  I oversaw all aspects of creative direction and acted as the brand ambassador, ensuring that the guest experience was innovative and aligned with corporate goals.  Creative oversight included management of theme parks, exhibits, mall activation, live shows, food and beverage, and media. 

Creative Art Direction & Show Design
Thinkwell Group

2011 - 2019

Beginning work at Thinkwell as a Set Designer, I moved quickly to Production Design and Art Direction, culminating in my role as Sr. Art and Creative Director at Warner Bros. World, Abu Dhabi. My role at Thinkwell was to cultivate the overall look of a project from Concept to Design Development, including parkwide facades, attractions, graphics and master planning. I have been responsible for direct communication and in-field coordination with many multinational companies, including Warner Bros., Google, Universal Creative, MGM, and Nickelodeon. I acted as the Head of Department from 2014 to 2016 and was key in department budgeting, setting up packages, contract requirements, and staffing.

Film/TV Art Direction & Set Design

2008-2014

  • Lead set designer for Los Angeles commercial production companies such as MJZ and Smuggler. Clients included Old Spice, Budweiser, Chevy, Got Milk, and Geico

  • Art Director on short film “The Day the Music Died”, director Bruno Miotto

Architecture

2007-2012

Tim Joslin, AIA

  • Lead designer and package manager for high-end residential projects in Los Angeles and New York City

Altoon+Porter Architects, LLP, Los Angeles, CA (now known as STIR Architecture)

  • Designer for an international firm, primarily working on large-scale retail projects and multi-use hi-rise buildings.

Construction

2001-2009

Southland Fire Protection

  • Engineering and designing systems for residential projects, including plan check and management of materials and budgets for projects.

Lloyd Nelson Construction

  • Laborer and foreman for small residential and business rehabilitation. 

For more information about my professional experience, please get in touch.

 

Get in Touch

Photographing proofs and inspirations
 

+1-323-270-6016

©2018 by Taylor Goodrich. Proudly created with Wix.com

Scooby Doo and the Museum of Mysteries

I loved working on this facade, from design through fabrication. It has such great details and organic shape to it.